How to Create Crazy Brilliant Facebook Ads

Tired of wasting money on Facebook Ads or just overwhelmed at the thought of trying to learn how to do it on your own? I’m breaking down everything you need to know about Facebook Ads in simple, easy to implement steps so you can start to get results now (even if you’re a beginner).

In the last year, my team and I managed over $5 million in ad spend for clients and we helped our clients do amazing things like…

  • Grow their business from a few hundred dollars a day in sales to over $20k in sales a day just from FB ads.
  • Help build their business from 6-figures to 5 million (and still growing) allowing them to move their small business out of their home and into an incredible new space and hire their dream team.
  • Launch their online program to a bigger audience generating $200k in sales and allowing them to finally quit their day job and take that trip to Europe. Generate $40k in sales from $1k in ad spend on a simple ‘flash sale’.
  • Launch their new membership site that generates over $15k/month.

Now I work with coaches, consultants, and eCommerce sites to create effective ad campaigns (think 6 and 7 figures). We manage over $500k a month in ad spend for clients.


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About Amy Crane

Hi! I’m Amy. And this is where I’m supposed to tell you how I went from zero to a million dollars overnight all from FB Ads. And that I’ve discovered some ‘secret’ formula that can do the same for you.

But the truth is…that’s not how it happened. Not even close.

I’ll save you all the long, boring details (including a few 9-5 jobs that drained my soul and a failed retail business), but I will tell you that I started Social Lab Marketing in 2014 with no website and no clients.

I only had $5 a day to spend on FB Ads (and even that was pushing it because I seriously had ZERO clients).

But that $5 a day made all of the difference.

It took a lot of bad ads and a LOT of mistakes, but I finally started to figure it out.

And then one day something magical happened…

I opened up FB to see a message from someone that wanted ME to run their FB Ads because they saw one of my FB Ads.



I ended up generating over $50k in new clients from that ONE FB Ad. It’s literally what got my business off the ground.

I wanted this business because I was tired of being on someone else’s schedule. Sitting in an office from 9-5 never made sense to me. And two weeks of vacation definitely wasn’t enough.

I wanted the freedom to travel, to spend time with the people I love and to work with clients that I love (and have a lot of fun with).

Now I’m lucky enough to travel, work, and play full time with my husband (yup, he’s part of the Social Lab team, too). But more importantly, we get to work with some of the most badass clients that are having a HUGE impact in the world. And that makes it even better.

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